Choosing the right voice over (VO) can be like choosing the right under garments. They need to be comfortable, suitable and have support in all the right places.
Comfortable in the sense that the VO meets your businesses branding and target customer base. For example, having a classy, elegant VO talking about a mechanical workshop would be quite funny if scripted correctly, but just for a generic advertisement the VO wouldn’t be very comfortable with reading it and could be difficult for the listener to process. Thereby ignoring your message.
Suitable that the VO is right for your business. You wouldn’t choose a VO that’s great at the hard sell but not so great at any other style of read for a clothing chain, would you?
Hypothetical situation, your business is an adventure park aimed at families but mainly for teenagers. What VO type would you choose?
- A strong male voice to scream over hard rock music that causes pile-ups on the freeway from startling listeners?
- A soft female voice over (coming soon to The Voice Over Co.) over medium tempo music for the “family-friendly” side of the park?
- Or the teenager male or female (coming soon to The Voice Over Co.) with an energetic read to attract the youth over high energy, pumping music?
The truth is, you could probably use all 3 styles, but the most likely to hit your target audience would be the teenage VO.
Have support in all the right places. Think of The Voice Over Co. as the soft cushiony part giving you backup and support to ensure that you have the right voice over style to suit your business, podcast audience, on-hold messages, and so on. Whatever project you need a voice over for, we can assist you.