You’ve been in business for quite a few years and what you’ve been doing with your brand has been working well for you……… But has it really?
Your brand is the way your current and future customers sees your business. If you haven’t seen a new customer in a while and want more for your business, rebranding can help.
You may have heard the story of the impressive comeback story about department store Sears in America. No matter what they did, their brand was quite “male-orientated” and was on the edge of potentially closing down. They met with an advertising agency and went ahead with a rebrand in 1993. Using the slogan “Come see the softer side of Sears.”. They rebranded all of their stores, advertising and anything else involved with the business.
After the commercial went to air, their stores were flooded with new customers and actually saved the company.
However, by 1997-1998 they’d still been using the same branding and it had lost its punch. Seeing sales plummet once again. Prompting them to undergo another rebrand and a new direction for the business. While The Voice Over Co. aren’t advertising agents, we can assist you with the audio rebrand of your business by pulling on our experience in advertising voicing and production.